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The information technologies - technologies of information and communication creation - are a starting point of modern information society development.

Peter Drucker, a well-known American economist, believes that the developed society changed from a capitalist society into a knowledge society. The knowledge society is a society where the knowledge is the principal economic resource and the other resources (minerals, capital, work) are found by the knowledge. Drucker notes that the events of 1980-1990 opened a new era. At first, there appeared new technologies development and market globalization.

The irregularity of distribution of resources (natural, information resources, intellectual, capital and labour resources) in the world makes the exchange processes of these resources and communication between different world regions more active. The communications, that is to say an information exchange, is necessary to reduce a conflict interaction, that is conditioned by world resources distribution irregularity.

The international communications present an information exchange between two or more persons to go over national and cultural boundaries.

The information era brings a new life style, new culture; it disseminates them in all remote parts of the Earth globe. The international communications became a daily reality in developed countries where the computer literacy has an elementary literacy status. The electronic communications level time and expanse, the world shrinks. The avalable facilities to transmit the information in no-time over ten thousands kilometres, fade geographical boundaries in cyberspace, extend a social integration of specialists, scientists, students, public to global scale.

Obviously, there is a technological, cultural component for every society development stage. The nomadic tribes canes and lances corresponded to norms and customs of that civilization phase. The dwellers of modern third world, being at first stages of civilization, remain cultural and social originality, old traditions of millennial antiquity. The international communications, especially mass electronic communications, make for cultural rapprochement, common cultural zones formation with different norms, with relations and valuable orientation.

As is well known that there are unwritten life regulators along with the formal institutes and mechanisms of management in the society. There are cultural values, behaviour norms, beliefs. This is the mentality. The cultural society component is more conservative than the technological component because it was formed during a lot of centuries and has a less obvious character. The cultural barriers are inertia-bound, but may be a more serious obstacle in communications than technological ones.

The high level of technological and information development of leading West countries is closely connected with cultural values that are less obvious. If the material components of culture ( high life level, high quality goods and services) are quite known, the cultural components (post-industrial cultural orientation, conduct norms) are less known.

The value orientations of culture, opened for progress, is the most important factor of high technological development and well-being.

The nation mentality could be treated as a world-outlook of the inhabitants of the country and as a system of behaviour norms. It is said that there are Russian mentality, American mentality, western mentality, eastern mentality.

The mentality is usually associated with the spiritual component of civilization. But the civilization has two components: spiritual and material. The material component consists of instruments, technologies. Their utilization has an influence on a way of life and on a spiritual component of cultural mentality.

On the strength of material culture component the society mentality in civilization industrialization stage differs from that of the highly developed countries, now at the informatization stage.

In the era of economic globalization, information and culture no country can consider itself as absoluntly independent.

In the highly developed information and technological society the qualification level is a component of social distinction, a source of social intensity. Racial, material, sexual distinctions become less obvious. The high qualification provides an access to a well paid job and determines the social and material status of man.

Peter Drucker thinks that the modern Western society has passed the capitalism stage and after the Second World War entered the knowledge stage development. It is not the capital but knowledge that becomes the principal resource of society. As it was marked, the traditional production factors (earth, work, capital) become second factors. They can be found by the knowledge. This transition changes the social structure. The power and the control in the society pass from capital possessors to persons who have the knowledge and the ability to use it. That's why today all the jobs in the highly developed countries can be divided into professional well paid jobs and a poorly paid service job. The professionals have knowledge and know how use it for getting money. The service personnel does subsidiary, simple, routine operations, getting for their work a minor compensation and feeling a dissatisfaction of low life level.

The USA political and academic circles could foresee an appearance of a major contradictory development in the American society and over the world. It will not be a racial conflict, conflict between work and capital, but it will be a conflict between the two social sections of population. The first one of them has the knowledge and the second one has not it. Therefore in the West they will provide the society with technological and information programs realization, to create a national information infrastructure.

Why can the business communications alone influence the progress? Undoubtedly, the cultural and scientific communications play a very important role. But only the business interest is today a motive force of events.

The international business communications will be used for the purpose of individual and institutional business interests integration, to facilitate the further progress of business, education, science, policy, democracy civilized institutions.

All those interested in attending the Conference are kindly requested to apply to: 103064, Moscow, Furmanny Per. 14, Build. 4, Human Rights Institute,  tel./fax (095) 208-3301, e-mail: kalandarov@ropnet.ru